More than 1.3 million cosmetic procedures were performed in the United States last year, a 29% increase since 2000.
A new report from the American Society of Plastic Surgeons reveals that over 1.3 million cosmetic procedures were performed on men in 2018, a 29% increase since the 2000s. Surgeries are increasing the demand for Father’s Day.
200,000 surgeries performed on men by 2018
“Obviously, men don’t experience the same physical changes as women during and after pregnancy, but their lifestyle changes can have an impact on their appearance,” says Alan Matarasso, president of the American Society of Plastic Surgeons. “Diet and exercise fluctuate and they don’t get enough sleep,” he adds. In this sense, the “aging process” occurs between the ages of 30 and 40, and is often correlated with raising children.
With over 200,000 surgeries performed on men in 2018, rhinoplasty was the most popular (52,000 procedures). Eyelid surgery came in second place, followed by liposuction. Breast reduction (gynecomastia) was in fourth place, followed by hair transplant, with an increase of 22% since the year 2000. Almost half a million botox procedures were also performed, with a focus on minimally invasive retouching.
An investment in the Careers
According to Dr. Matarasso, more and more men are submitting to plastic surgery to improve their careers. “Men are more comfortable than ever with the idea of surgery,” he says.
“Now I’m comfortable with my 25/30-year-old colleagues,” says Dennis, creative director in New York. “I’ve always had fat on my neck and chin, and my eyelids drooping made me look more tired than I really was. I gained an unexpected confidence thanks to the little cosmetic changes I made.